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In Kharkiv There Was Held a Training "Learning of Using Skills of Working with Socail Networks for the Representatives of NGOs"

05 November 2013


On Thursday – Friday of October 31th - November 1th, the training was held, that is the first event in the framework of the project “Learning of using skills of social media for NGOs” which is supported by the U.S. Embassy in Ukraine. The event was held in Kharkiv for local NGOs for people with disabilities: NGO “Invapres” GO "Rebirth of Hope" and newspaper “Reporter for the Name of Life” (Kharkiv representation). Participants represented the youth audience and showed great interest in the subject of the training.
The main purpose of the training was to familiarize participants with social networking features, creating online communities to achieve the goals, basics of work in social networks for NGOs, techniques to attract the audience, the possibility of using social networking as a means of access to official government information.
Training participants most interested in questions how to promote organization's page on social

networks, how to attract donors, fundraising tools, etc... On these and other questions coaches provided answers during the workshops and presentation of the theory. In particular, during the sessions, participants learned how to hold contests in social networks, how to raise funds during promotional campaigns, how to use advertising for the promoting of the pages and learn about interesting “dragonfly effect” when searching for donors and sponsors.

After completion of training, participants shared their experiences and noted that after the given knowledge they intend to continue their studies for the learning about other interesting aspects of working in social media for NGOs; some of the participants plan to work in the future towards the promotion page. Also, the participants noted that work in social media is important and useful especially for NGOs, given the current possibilities offered by social networks.

The training took place in a friendly and working atmosphere, initiative participants had been working on the elaboration of strategies for their own promotional campaigns and actions in social networks. They also constantly consulted with coaches in the questions of the creating pages on social networks of their organizations, having determined to create accounts on Facebook and Twitter, Vkontakte groups as the one of the methods that aims to perform noble purpose of their organizations - to help the people with disabilities.