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Training "Learning of Using Skills of Social Media for NGOs" in Lviv

18 February 2014

Nowadays it is difficult to imagine a person who is not registered in social networks or do not use social media. Recently, even the most news people learn from social networks that are important and relevant source of information. With the development of new social media and increasing of their functional, social networks today not only serve a communicative function - they allow people on self-realization; find friends and like-minded people; to join in the community. Social media is Important for people with disabilities. People with disabilities are able to resolve their issues through social media, refer to the relevant bodies, to unite with like-minded people for problem solving.
Social media play the important role in the activities of NGOs. In order to know the needs and problems of the target group, which helps the organization - must " be where the task force " to study public opinion, to recognize vision for solving problems and problem situations from those who need help. Social media enable NGOs to be constantly in touch with representatives of the target group, quickly and effectively respond to their request that is why social media is important in the work of NGOs.
At the same time - NGOs using social media is a great opportunity for NGOs to talk about themselves and their activities, share experiences and best practices, to inform the public about their services, provide counseling. In practice - one of the best ways to carry out such work in our time - there is activity in social media.
On February 13-14 this work skills trained NGO representatives for people with special needs of Lviv, NGO " Astom - Ilko " Ukraine in training " Learning of using skills of  social media for NGOs" , held as part of project  in the financial support of the U.S. Embassy in Ukraine . During the training were discussed current issues related to social networks - creating and promoting pages / accounts in social networks , promotion and marketing in social media , fundraising and charity in social networks , and others.
Also at the event there was considered important question of finding partners and donors. Coaches told the participants about effective methods of presenting organization in social media, creating its image and methods of attracting audiences. Considered issues were relevant to participants - work in social networks through new programs and applications - the participants learned to use the support programs for the promotion of their accounts in social networks.
Participants learned about the possibility of raising funds through social media. This area is relatively new to social media in Ukraine. However, previous training participants identified this area as a relevant and important, effective method of fundraising through social networks. It was considered, in particular, some techniques and methods of fundraising, writing letters and appeals to the audience, the ethical aspects of these activities, and more.
Coaches told members of own experience how to promote free page the organization of social networks and to effectively interact with the audience: on overcoming negativity in social networks.
All participants at the end of the training received CD with educational theoretical and practical materials.